OVERVIEW
Until recently, only the biggest players with the deepest pockets could create custom chips. Now, thanks to SiFive's powerful design tools, "every entrepreneur, inventor and innovator can translate their dreams into silicon." Using SiFive's templated and customizable chips/core IP on an open-source platform, startups and hardware manufactures can create and customize chips/core IP to their specific needs for a fraction of the cost and with a fraction of the lead time.
Ueno worked with SiFive in early 2018 to rebuild everything from the ground up, creating an entirely new user experience for the site, new brand collateral, and a proper voice and tone strategy.
TIME
Q3
2018
4 Month Engagement
ROLE
Design
Lead
Art Direction, UX & UI, Motion
CORE TEAM
