With the spirit of a startup and the resources of a Fortune 500 company, Cruise is gearing up to be one of the world\’s leading autonomous vehicle companies. Backed by GM, Honda and SoftBank, and with companies like Waymo, Uber, and Tesla hot on their heels, Cruise plans to launch its service in 2020.
To achieve its ambitious goals Cruise wanted to put a flag in the ground and tell their story. So they asked Ueno to help beef up their online presence, with an emphasis on local communities where they'd be operating, and on appealing to the very smart people they want to hire.
Q4
2019
4 Month Engagement
Design
Lead
Art Direction, UX & UI, Motion